Research
Understanding user behavior, intent, and friction points before shaping the interface.
High potency interfaces
Designer Drugs
Engineered to capture attention. Designed to keep it.
Every interaction is intentional. Every visual is calibrated.This is not just design — it is engineered engagement.
Mind Behind the Formula
Profile
I’m Anusha Pillai — a UI/UX designer focused on crafting experiences that feel immediate, intentional, and hard to ignore.
My work sits at the intersection of clarity and intensity — structured enough to guide, bold enough to engage. I focus on how users think, what they feel, and how design can subtly influence both.
Every screen I design is built to hold attention — not just visually, but experientially.
I don’t design interfaces. I design response.
How It’s Engineered
The Process
Each experience is carefully structured to guide behavior, reduce friction, and create lasting engagement.
Structure
Mapping flows that feel intuitive and reduce cognitive load across the journey.
Design
Creating visually striking and functional interfaces that balance clarity with intensity.
Refine
Iterating details until the experience feels seamless, polished, and responsive.
Ingredients
Skills & Software
A combination of tools, systems, and visual thinking that shape every experience.
Compounds
The Work
Each project is designed to influence behavior, simplify decisions, and create lasting engagement.
Compound 01
Nike Web Redesign
Effect: Improves accessibility. Expands usability.
Redesigned Nike’s website to create a more inclusive and accessible experience across diverse user needs.
View Formula →Compound 02
Cult Fit App Redesign
Effect: Increases consistency. Enhances engagement.
Redesigned the Cult Fit app to make fitness tracking more intuitive, motivating, and easier to maintain over time.
View Formula →Compound 03
ChargeGo EV Charging App
Effect: Improves clarity. Enables quick access.
Designed an EV charging experience that helps users locate stations quickly and manage charging with minimal friction.
View Formula →Compound 04
Zestee Grocery App
Effect: Reduces friction. Speeds decision making.
Built a grocery shopping experience focused on faster navigation and seamless checkout flow.
View Formula →Compound 05
Matrimony App Illustrations & Motion
Effect: Builds trust. Enhances emotional connection.
Designed illustrations and motion elements to make the matrimony experience feel more human, trustworthy, and emotionally engaging.
View Formula →Compound 06
Icon Set Design
Effect: Enhances recognition. Strengthens consistency.
Designed a cohesive icon system focused on clarity and scalability.
View Formula →Compound 07
Vivienne Westwood Publication
Effect: Enhances narrative. Elevates visual storytelling.
Designed a publication centered on Vivienne Westwood, using typography, layout, and imagery to reflect her bold and rebellious design language.
View Formula →Compound 08
3D Visual Explorations
Effect: Enhances visual depth. Explores spatial interaction.
Created a series of 3D forms and renderings using Fusion 360, exploring material, lighting, and depth to enhance visual storytelling.
View Formula →Take the Dose
Contact Me
If you’re looking to build something impactful, intentional, and hard to ignore — let’s connect.
Phone
+91 8591277630
E-mail
Anusha111703@gmail.com
LinkedIn
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Behance
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